Social media marketing is sometimes hard to describe but you know what it is when you see it. Today millions of people are connected through social networks such as Myspace and Facebook. Social media marketing allows brands to use social technologies such as blogs, interactive websites, and video, just to name a few, to entice users to contribute to the brand’s messaging creating their own buzz about the brand. Users virally spread their messages through the use of the social media technologies. These like-minded individuals build their own communities around the brands they like and use. Through the use of these technologies a greater percentage of the brand’s target audience can now be reached, tracked and serviced. I guess in a way social media marketing puts the power in the hands of the users and in turn the users basically do the rest of the work for the brands.